Now Back to the question….

Should you do online marketing yourself? Or should you hire an online marketing agency?

If you are starting out with a small business and you really have no initial budget to spend on advertising your business online. It might be worth it to spend some time to learn some basic ideas, like how to create a Facebook page, or how to publish posts for your business on the page, etc.

 You can even try learning a bit about how to create a drag and drop webpage through free tools like wix.com or squareapace.com, and even though these tools may not help you build a robust site that ranks high on search engines, but it would be a great start for startup company that has not funds to hire an online marketing agency to do all the work.

 If you are capable of dedicating a budget for online marketing or marketing in general, then it will be much more efficient for you to hire an online marketing agency or even hiring a professional in house to do your online marketing efforts for you and there are a few reasons for that:

More Free Time:

You will have much more time to spend on other business activities that are very important to you rather than sitting on the computer for hours going through trial & error while learning about digital marketing or altering & testing online marketing strategies since you already hired a digital marketing agency or even an in house professional in online marketing that will spend the time and efforts for you doing all the setups, management, testing, altering, updating, evaluating, etc.

Less Costly Mistakes:

 This may well apply on most online marketing concepts. Let’s say you run a paid ads campaign and you came up with a list of keywords to trigger your website in the search results, you started getting clicks already let alone you find out that 50% percent of your keyword selection was irrelevant and it driven useless traffic that costed you half of your campaigns budget.

 Another example, let’s say you decided to do your own search engine optimization (SEO) and you did not have enough knowledge yet to implement the right SEO strategies, you started using strategies that may violate Google guidelines which can ban your website for life or at least drop your placement significantly which will be very harmful if you have an e-commerce website that generates the sales for you but not it’s banned or invisible.

Leverage:

Hiring an digital marketing company can provide a much greater than value than free time & less mistake, for example here at Queue Digital, the least experienced person is already 10 years of experience in digital marketing concepts and they are capable of leveraging their skills to go beyond just posting an ad or building a website. All of that is a product of an extended experience that had made them well aware of how manipulate all the variable to deliver a service that helps any business achieve their goals and grow.

Imagine if you have decided let’s say to hire Queue Digital as your online marketing service provider, to build you a website, promote on search engines like Google, implementing social media marketing campaigns on platforms like Facebook & Instagram, branding your website on various website in huge networks, and potentially building a sales generating e-commerce website that can literally cut your costs to half and do most of the work for you.

 In this process there are at least 5 or 6 different individuals working for you, yes that’s right, at least 5 or 6 digital marketing professionals that are working on every aspect of the solution and each of them is at least 10 years of experience, just imagine how much salary you would expect to pay to just one of these online marketing professionals if they work with you as an employee but you are getting all of these efforts with a fraction of the cost.

 So to summarize……

 A startup with no budget whatsoever for online marketing or marketing in general should take the effort of learning the basic skills such as creating a Facebook page, social media posts, perhaps building a basic webpage using some online tools like wix & squarespace which can offer some free options, as basic as they are, it is still a good starting point.

A company that has a budget for digital marketing or marketing in general would be recommended to hire an experienced online marketing agency or find online marketing professionals to hire in house to minimize unwanted losses caused by fatal mistakes with online marketing strategies and leverage those experiences to even go beyond their competition by growing and developing the business.

 Here at Queue Digital, we have our team of individuals that took most years of their life learning and implementing as well as developing online marketing strategies that had stood out the test to make our clients pass their competition by far and stay ahead at all time.

We would love to talk to you about how we can grow your business in a matter of a few months using our customized solutions that will work for your business specifically all for a fraction of the cost, you may click here and get in touch with one of our consultants.