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Google Ads VS Organic Results.

The all time debate...where would you prefer to be and why?

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For anyone who’s in the process of researching the various options of advertising their websites, a lot of questions will come to mind. While there are multiple ways for any business to be promoted via digital endeavors, there is absolutely no doubt that search engines are considered by many business owners for their popularity and for the fact that all of us users are always using them to find anything online.

Paid Ads

Search Engine Marketing was and still is such a big deal for any business in the need of constant lead generation because someone who’s looking online for a product or a service is very likely interested and will certainly proceed with making a contact with at least of the available options showing up in the search.

Most people will rely on a search engine such as Google to find anything that they are looking for, from plumbers, handymen, to engineers & doctors which makes it a very appealing market for all businesses and professions to exist there in the hope of baiting the most amount of users possible as potential buyers.

Search Engine Marketing is the process of getting a company’s website to show up on the search results of the popular search engines such as Google so when customers make the search for certain keywords that are relevant to the company. Its website will become an easy accessible option to consider and potentially buy or order from.

Search Engine Marketing will land the website on the Paid ad section where the website will be shown in the sponsored area which usually tops most of the other results in the search engine’s page and often outrank them.


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The problem is that with search engine marketing, you will have to be prepared as a business to dedicate a budget that will accommodate a considerable spending on pay per click ads and dedicate enough time to manage your campaigns and ads on a regular basis. Needless to say that understanding some of the available features will require a certain learning curve to go through to eventually take the full potential of this type of marketing (However we do have a great solution that we put together ourselves to eliminate all of these problems, you can click here to learn more).

In spite of all of that, search engine marketing in the form of paid ads comes with great benefits. In fact it is considered the fastest type of advertising in terms of generating leads and gaining more customers compared to most other forms of online marketing due to the fact that you can get your website almost instantly placed on the first page of search engines like Google and become a very accessible and a likely option for many potential buyers.

The way search engine marketing (In the form of paid ads) works is that advertisers will bid on certain keywords to make their ads show up on the first page or top positions when potential customers search for those keywords. The highest bidders will often occupy higher positions in the search results but with some knowledge and skills, some advertisers may not need to bid as high but still acquire very decent placements needless to say that with our customized programs.

You don’t have to even worry about any of those problems or even get involved with any technical stuff. click here to find out more.


Organic Listings

Those are the normal results that show below the ads and they appear based on certain factors decided by the algorithm of the search engine, so in the case of Google “The biggest & most important search engine” this criteria will determine how these natural results are positioned and in what order.

As random as it may sound, thankfully there is a way for businesses to try and place their website naturally on Google without investing directly in paid ads, and these placements can be acquired through a process called SEO (Search Engine Optimization).

With Search Engine Optimization (SEO), the website content gets optimized by diversification, relevance and many other non-fixed strategies that have to be performed & monitored to attain this organic placement in the search results.

While Google & other search engines don’t charge website owners to place their webpages naturally unlike the case of paid ads that require search engine marketing strategies, an average person can never be on point attaining all the requirements and criteria demanded by the search engines to place the website organically, so business owners will have to hire a company to perform SEO (Search Engine Optimization) in order to see any results at all and a lot of times it still does not happen.



With SEO (Search Engine Optimization), patience is one difficult factor as it takes months, years or sometimes never to get a site to remarkably rank well on a search engine naturally and that’s why many of the business owner will often resort to Search Engine Marketing (Paid Ads) rather than SEO (Search Engine Optimization) as they need to see faster results in terms of placements thus leads & potential buyers.




We would like to talk to you about your business needs and help you find out the best choice that will fit your business, get in touch today to get a free marketing consultation from one of our experts.

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