Why Social Media?
Where most people are is where you need to be...
You can never go wrong following this strategy!
Most of us use social media websites more frequently throughout the day almost everyday.
Although in this article I intend to talk about social media marketing specifically and how can a business utilize social media marketing strategies to not only gain a significant amount of customers but also grow their businesses way beyond what they may have imagined in a very short period of time.
But before we get there, I want you to stay with me for a few minutes to tell you how and why social media sites became extremely important and why social media marketing is a must specially for consumer business.
In the past 15 years, things have taken a different turn in the online world. The significance of the web has changed and it is all because of the rise of social media sites.
We have to recognize & acknowledge that Myspace played a huge role in forming social media the way it is at this point. Having registered users that share their details and connect with other people around the world all in one location.
From that point on, the road has been paved to the other concepts of social media sites that came along and significantly transformed the web and took the users to a whole different level.
Think about this....
Us human beings like to interact. We like to engage with other people. We sometimes randomly connect with other human beings and we will try to find common interests or things to talk about. It’s like being invited to a party, you go there and find people you never knew before but you still end up talking to many of them and even be friends with for a lifetime. I know now you are wondering what does that have to do with anything?
Well, hang on a bit more with me and you will know….
Engagement was the key here, yes engagement, but not the one you are thinking with the ring leading to the wedding. It’s us as human beings engaging with each other because we are having an interesting discussion or our feelings are being stimulated. That’s how social media websites became something. Believe me, it’s mostly that.
When Facebook came around in 2004, it took many steps into improving the engagement experience beyond what Myspace had initially produced. And right there, Facebook is on the grids becoming a very powerful social media site with a lot of users registering on a regular basis.
1.2 billion monthly active users on this platform, imagine the amount of time spent on that site daily and the amount of content those users are willing to view.
But from all of this, as a business owner, you will ask yourself, what do I have to do with this?
I will tell you…
Be there…you need to be there, it is absolutely no doubt that every business should start doing more and more social media marketing efforts. We all know how huge corporations fight over commercial time on TV, spending millions of dollars to get a spot at the time of The Super Bowl, World Cup, NBA games, etc. The reason is that they know the amount of people sitting here watching those events and that it is the perfect time to reach out to these viewers and engage with the different products & services and appeal to them.
Sounds smart right? Well you can do exactly the same, minus spending millions of dollars or even any significant amount of money as a start. That’s what social media marketing can do for you. You will be able to reach to a huge audience that are willing to view and watch any content and monetize your social media marketing efforts by promoting your products & services to those audiences and appeal to them to become your loyal clients. Social media marketing is a very broad concept and it can include many options that target different areas of the market and it can work with limited budget businesses.
But First….Let’s talk about this…
What can Social Media Marketing do for your business? Is it just being seen there on Facebook publishing funny posts? or What’s the deal here?
Social Media Marketing starts with a strong base which is a fan page or a profile, much like having a website that represents the business and offers important information about the company and the services that it can provide. The social media profiles will act the same as a solid reference about your business.
Did you build your profile or fan page yet? Great…..
Now you need to be seen. You have to find the way for potential clients to find you which is not that hard at all if you know your options. For starters, you can begin by posting about your products & services or you can even post some free advice related to your industry and what you do to show some interesting value. By doing that, you will open the door for yourself to be recognized on social media sites and that is an easy way to start. Having said that, the page itself should have likers or followers to see your posts, and those followers can make your posts popular by sharing them. Social media marketing has many option as we said, but it depends on the business budget and goal, you can choose an option that will fit you.
One powerful form of social media advertising is organic growth which can take a different which is “Earned Media”, for example this happens when users share or repost your social media content which allows other people to see it and makes it spread all over social media profile through feeds.
Another great form of social media advertising would be paid ads which lies under the category of paid media. This form of advertising happens when you run social media paid ads in the likes of Facebook Pay-Per-Click which allows you to create ads that will show up to customers based on targeting mechanisms that you can specify in advance.
These mechanisms will surf through all the profiles to see what matches your targeting criteria and it will start populating your ads accordingly. This will allow you to reach to many people that never knew anything about your business before because they never liked your page and they probably don’t have friends who previously liked or shared your page publicly or even just specifically to them.
Now that we mentioned above the options you have when it comes to social media marketing, it is best to know more details about the benefit you can get from each for you to decide which strategy you want to follow for your business. Here at Queue Digital, we can help you and talk to you about all the benefits you can get form this amazing platform, you can get in touch with us today for a free consultation by clicking the button below.
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